
Name, Last Name: Tugçe Durmaz
Name of Project: Dear: Special Beer for Women
Synopsis: (A short description of topic, concept, aim etc.)
In the market, there is no brand of beer which targets women. With
this lack, I have decided to create and design a beer brand with a
target audience of women, ages 18 to 40. The taste is different. The
appearance is different; and the feeling is different. The experience is
that, when a woman drinks this beer, she will never be the same woman
again.
There are three types of Dear:
Dark 8% alcohol, Normal 5% alcohol, Light 3% alcohol.
List of Items:
• Logo
• Packaging and bottle design of the beer
• Billboard advertisement
• Magazine advertisement
• Newspaper advertisement
• Event poster
• Promotional items

























